B2B Web Design: Tips for Lead Generation – Business 2 Community

B2B Web Design Tips to Improve Lead Generation

B2B web designs can be lovely and enjoyable, but they should also be functional. While award-winning websites explore new trends and take us on an artful journey, websites that drive leads maintain or increase revenue.

In this brief article, we are going to share 5 B2B web design tips for lead generation.

Create a Clear Flow in Your Design

Cluttered or crowded website designs are distracting and ultimately, unappealing. If you are looking to maximize lead generation on your B2B website, ensure your design has a clear flow the user can easily navigate. Your website should be organized and only show the essential information a visitor needs when they land on your website. Removing anything extraneous will improve the flow.

Use Design to Guide the Prospect

Think about your local grocery and big box stores. Almost all of them provide clear signs to help you get around the store and get to what you need quickly. B2B web design that sets the stage for lead generation helps to guide the website visitor to what they need. This can include multiple paths or sections of the website. Professional, experienced web designers understand this and incorporate clear elements into the design to help the user along the path to conversion – whether it’s signing up for a newsletter, downloading a resource, or completing a contact form.

Allow Options for the User

Not every website visitor is the same. Providing options
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