The landscape of web design is always evolving.
Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.
Still, one thing remains constant: Websites are the most important marketing channel for many businesses, and the second most popular marketing channel among businesses according to HubSpot research.
Given the importance of websites to most businesses and the fact that half of consumers think website design is crucial to a business’s brand, it’s worth the effort to make your own website that matches today’s trends.
However, this doesn’t mean you need to scrap your site’s vision to engage visitors. There’s plenty of room for stylistic choices across the spectrum. As HubSpot Senior Product Designer Dan Hartshorn notes, “I’ve noticed lately many SaaS offerings go either monochromatic or black&white in their UI, or go the opposite