A task without a strategy is directionless and will never yield the desired results. Web design is no exception.
Clicking some buttons in Photoshop is not the beginning and end of web design. Instead, it is a complex art mixture of multiple skills, typography, copyrighting, layer creation, etc., which creates an impressive design and makes it function well.
To merge all the essential elements, you need guidance. It is when a master plan comes into the picture. A master plan will guide you throughout the design process to attain a specific goal. And the formulation of a master plan calls for strategic thinking.
What is Strategic Design?
Strategic design is the reflection of your organizational goals from the design of your website. When you design a user interface, your focus should be on the looks, usability, and accessibility and whether the interface will enable you to attain your organization’s objectives.
It is no secret that many websites look superb with the latest design trends, but they miserably fail when it comes to executing the intended function. But that also does not mean the design trends have lost their relevance. They give you the necessary techniques and inspiration to work.
Implementation of the techniques needs intelligence and focus. For example, you should focus more on usability and readability than style for a blog as it is not marketing material. But graphics and style are essential for a promotional website to portray a distinct look and feel.
If you implement a currently trending design without any