If you want to design a great website that’s successful and is a key asset to your sales and marketing teams, you need to have a solid plan in place. Before the design or development stages even begin, it’s important to come up with a plan in order to create a website that attracts visitors and provides them with all the information they need.
When it comes to planning a new web design, these are the top six mistakes you should avoid.
1. Neglecting to Record Benchmarks
If you already have a form of tracking on your website, one of the first things to do before a redesign is to take a record of your current site’s benchmarks. You’ll want to make sure that you use the same tracking tool to note benchmarks before and after the redesign, as well. With this information, you’ll have an accurate way to see how your new design is performing.
Some key benchmarks to record include:
- Average monthly visitors to website
- Average monthly bounce rate
- Average monthly time on site
- Top-performing keywords by rank, traffic, and lead generation
- Total number of inbound linking domains
- Average monthly leads
- Total number of sales per month
- Current number of website pages indexed
- Current number of pages that receive traffic
2. Designing Without a Goal in Mind
If you’re designing your website without any goals in mind, you won’t have anything to measure your success against. When coming up with new goals, you want to be that they are specific, measurable, attainable, relevant, and timely (a.k.a.